试论建立自然保护区价值估价方法体系

自然保护区在维系生态平衡、保护生物多样性等方面发挥着巨大作用。鉴于自然保护区价值的多样性,其价值评估方法也是多样的,对各种估价方法的比较分析,建立自然保护区价值的估价方法体系,以便为自然保护区的公共管理决策提出一种定量的依据。     

企业国际化经营的市场进入方式选择

随着世界经济一体化进程的加快和我国成功地加入世贸组织,企业越来越普遍地从事国际化经营活动。正确选择市场进入方式是企业国际化经营成败的关键。本文着重分析了影响进入方式选择的主要因素,并基于这一领域的交易成本理论、组织行为理论、折衷理论等尝试构建了一个企业国际化经营的进入方式综合决策模型,以期对我国企业实施“走出去”战略提供有益的借鉴。     

Understanding customers’ healthy food choices at casual dining restaurants: Using the Value–Attitude–Behavior model

This study examined how individual health values influence interest in healthy foods, positive outcome expectations, hedonic expectations, and behavior intentions. A total of 1188 valid questionnaires were collected from customers who had consumed healthy menu items at casual dining restaurants. The results indicated that health value was the key element that inspired customer interest in healthy eating and aroused hedonic and positive outcome expectations, which in turn enhanced intentions to purchase healthy food items. Restaurant managers are advised to establish creative marketing strategies to motivate customer interest in healthy menu items and emphasize benefits of their healthy food items. Future studies can extend the scope of research by examining differences in geographical areas or demographic profiles.     

公允价值在新会计准则中的运用探讨

本文从公允价值的内涵出发,分析新会计准则下公允价值运用存在的问题,并针对此问题,提出相应的解决对策。     

试论农业合作化运动的历史价值

农业合作化运动的产生具有必然性,它适应了时代发展的要求,促进了中国农业的发展。同时为新时期的土地适度规模经营提供了重要经验和深刻教训,为新时期实现农业的现代化提供了有益的参考。     

基于遥感技术的耕地复种指数研究进展

复种是我国重要的农作制度之一,对于提高我国耕地综合生产能力和确保国家粮食安全具有重要作用。该文在介绍复种指数基本概念和研究方法的基础上,对基于遥感技术的耕地复种指数研究进展进行了评述,尤其对时序植被指数平滑方法和复种指数的判别方法等两个关键技术进行了详细阐述。该文提出了遥感技术和地面观测的结合将是未来耕地复种指数遥感监测的发展趋势之一。如何进行遥感数据平滑最优化处理,以及获取高时空分辨率遥感数据及规范准确的地面观测数据将是需要重点解决的关键问题。     

社会和谐：转型期社会建设的重要价值目标

社会和谐是指社会关系中的各种要素处于相互依存、相互协调、相互促进的状态，表现为人际关系和谐、人与社会关系和谐、人与自然关系和谐、人自身和谐四种形式。紧迫性、前瞻性和远景性是影响我国社会和谐的三种形态。因此，促进社会和谐，应从解决那些已经和正在危及社会和谐的问题．解决和消除那些可能危及社会和谐的隐患以及构建一种合理的社会结构三个层面着手。     

企业价值评估贴现模型的比较分析

贴现模型是企业价值评估中应用较为普遍的模型,但在我国实践中使用贴现模型存在很多问题。本文利用自由现金流量贴现法、调整现值法、经济利润贴现法三种常用的方法,探讨贴现模型不同参数指标的原理、使用原则、使用条件及在我国实践中的适应性,希望讨论能够为企业价值评估实务提供指导和帮助。     

Business models and their relationship with marketing: A systematic literature review

The purpose of this paper is to identify the degree to which the marketing discipline has hitherto engaged with business model literature. The results of a systematic review of business model literature are presented and utilise both the citation counts and the h-index to objectively demonstrate the limited engagement that the marketing discipline has had with business model literature, and the limited degree that the discipline has influenced that literature. The key findings reveal a growing, but formative body of literature that, hitherto, has been dominated by non-marketing disciplines and which has only just begun to be addressed by present day marketing scholars. Using the most influential articles identified in the analysis, the paper concludes with a case for the empirical development of the business model concept with industrial marketing scholarship. Such development is argued to be grounded in the potential of open business models, co-created with multiple stakeholders in a supply chain and the end users of a value proposition.     

The value contribution of strategic foresight: Insights from an empirical study of large European companies

This paper focuses on exploring the potential and empirically observable value creation of strategic foresight activities in firms. We first review the literature on strategic foresight, innovation management and strategic management in order to identify the potential value contributions. We use survey data from 77 large multinational firms to assess how much value is generated from formalized strategic foresight practices in these firms. We show that it is possible to capture value through (1) an enhanced capacity to perceive change, (2) an enhanced capacity to interpret and respond to change, (3) influencing other actors, (4) and through an enhanced capacity for organizational learning.